Holiday packaging design is becoming more and more popular.
The popularity of the Internet has increased over time. This makes any country’s holiday celebrations a chance for holiday packaging design.
There are many festivals that Chinese people like. In addition to May Day, Christmas, New Year, Valentine’s Day, these are the world’s favorite festivals.
Chinese New Year and Mid-Autumn Festival, Songkran Festival in Thailand, Holi in India, cherry blossom season in Japan …
In fact, we’ve been indulging in various holiday packages, year after year, month after month.
Festival events are the best chance for packaging box design innovation.
For a long time, with the change of media communication format, the budget structure of brand marketing has also been adjusted.
The technical content has been increasing, and even professional data analysts are needed to provide data on how audiences feel after being exposed to advertising and new packaging box designs.
However, no matter how it changes, packaging box design still occupies an important stage in product marketing and is an important factor for successful product sales.
In addition to the fact that package design is still the first time, the brand and people are the first contact.
For the brand, packing design is the longest life cycle and the closest to consumers
But now, since the limited edition holiday packaging box design has such a big effect, how can we produce an effective packaging box design?
The following 6 points can be referred to:
1. Have a strong visual identity for holiday packaging design
The success of the holiday limited edition packaging box design starts with a strong visual identity.
This visual logo should be based on the brand’s own visual system, which may be a special color, a font, an icon, or a graphic.
It enables consumers to recognize your brand at a glance.
If this is not achieved, the original packaging box design must be modified and improved.
The packaging box design of the holiday version is to ensure that the public can spend a good holiday time with the brand creatively.
2. Put consumers first
You are designing packaging for the target group at the festival, and think about what they need?
Not what you have to tell them.
- First of all, don’t make the LOGO too big, don’t do it!
- Then, don’t have brand slogans everywhere, don’t do this!
- At last, don’t have those deep brand stories, don’t do it!
Try a few more times. Something interesting, vivid, different from others, can become the true love of the public.
The public like it, and sales are naturally not a problem.
3. Think about the “second life” of packaging design
Because the packaging design has the longest time with the public.
Why don’t you think that the public will collect your packaging box design after using up the product?
That means giving your box design a second life.
What is more effective than the public willing to collect?
Does your holiday packaging have any special meaning that consumers will collect?
Or can they come in handy and make them unwilling to throw it away?
4. Achieve social sharing of packaging design
In the digital age, brands that can use social media software first will naturally be ahead of other competitors who do not value it.
Consumers are willing to show off and publish a certain point of packaging design in various social software.
It may be because of intimate structural design, or a beautiful picture that can be used as a desktop.
Needless to say, the role of the public ’s active sharing.
If you are creative, sales will be popular.
During festivals, people are usually relaxed and not so serious.
This is also a good time for packaging design to innovate and improve the consumer experience.
But in fact, most brands do not see this.
So, how can we produce an effective packaging design?
A very successful case is:
The launch of Coca-Cola’s “Shared Coke” Limited Custom Edition.
People can print their names on the cans to achieve customization.
The markets in 77 countries and regions all over the world have caused a sensation.
Reports on various social media and media articles.
The results showed that sales increased.
5. Make unexpected packing design
The problem with popular festivals is that all brands have special festival packaging, and it is difficult to make your brand stand out.
So choosing differently and choosing a different perspective of the brand audience will also respond very well.
Pepsi launched a “Pepsi Perfect” package on October 21, 2015 to commemorate the movie “Back to the Future”.
Marty McFly arrived and opened a commemorative can of Coke on the spot. Think about how much traffic online search for “Pepsi Perfect” will bring at this time.
6. Planned promotional holiday packaging
The package design of the holiday edition often attracts the attention of the brand managers after success.
Many times, package design should be considered as an integral part of the brand.
Packaging will strengthen the connection with the public and increase brand loyalty.
Can better import brand stories.
Can improve the brand experience.
Determine the correct time and place for publicity.
The package design of the holiday edition is a major development direction of packaging box design.
Only careful thinking and design will have obvious effects.
I hope these points can give you some inspiration to produce a packaging design with commercial value.
If you have other ideas, please contact me~
