Food packaging products are a key in the packaging field.
The same is true for food packaging design. Food package design has unique characteristics.
No matter what products are made, the unique characteristics of packaging design are applicable to every food brand.
In food brands, food packaging design will affect the public’s understanding of the product.
So we must pay attention to this.
Packaging is an important branch of product design. It has always been an area of great concern in the industry.
What details should be paid attention to in product food packaging design?
1. Pay attention to content expression in packaging design.
Mainly manifested in three aspects of color, fun of picture design, and brand image.
In addition, the printing of packaging is also an important point that good packaging cannot ignore.
Mainly include:
A.Color.
B.Picture printing.
C.Packaging production.
All in all, the packaging design should be centered around a center.
Start with the whole, think big.
Meet the criteria of simplicity, individuality, and good looks.
Meet the characteristics and consumption of commodities.
During food packaging design, it is best to be able to use different design methods.
Maximize the characteristics of food.
Can make consumers interested in this kind of food, so as to send out the behavior of buying products.
Only in this way can it help food brands promote their products.
Give full play to the effects of food package products.
Food is closely related to people’s lives.
Food packaging design should not only reflect different foods. You also need to have an in-depth understanding of positioning targets.
Food packaging design must meet many conditions, which makes people feel friendly and kind. Only in this way can brand design attract the public.
In our daily life, food has the closest relationship with our human beings.
Today, whether you walk into a store, supermarket, or into our family, you can see beautifully designed, practical, and convenient food packaging everywhere.
It’s hard to imagine how food would be delivered to each of us without packaging?
The development of food packaging not only enriches people’s lives, but also gradually changes people’s lifestyles.
2. Pay attention to color in food packaging design.
Color will leave a strong impression on the public.
Therefore, as a designer, you must know how to communicate with colors. Understand them.
Express his design ideas through color.
As an important part of design, color is also used to convey some information about product functions.
More than 80% of the information comes from vision.
If the designer’s grasp and application of packaging colors can directly reflect the product, this product will likely become the first choice for buyers.
According to the inherent color of the commodity or the attributes of the commodity. The use of visual colors is an important means of designing colors.
For example: cakes, snacks and other food package are mostly pink, white, etc.; tea, coffee, whiskey, beer and other beverages are mostly brown.
These use the color of the product itself as a packaging color, which can give people an association with the inner product.
Of course, there are some design masters who boldly use color contrast to achieve better and more special effects.
But if you have a poor grasp of proportions, you will backfire.
3. Pay attention to patterns in food packaging.
The combination of patterns should be considered from three aspects:
- Way of organization;
There are more geometric figures, abstract figures, and figurative or physical figures.
At present, most products that use geometric or abstract figures are cosmetics or daily necessities.
Representational or physical pictures are the most popular in food packaging.
Some simply open the window of the package or use a transparent plastic bag to let people directly see the contents inside.
- The theme of expression;
Although there are many ways to express themes, the purpose is very clear.
Some are based on prominent text, some are based on real objects, and some are both.
No matter which form it takes, it must be related to the brand or product.
- The style of display.
The style should pay attention to simplicity, whether it is text or patterns, and strive to achieve: a single pattern, a prominent theme, and simple.
4. Pay attention to the functional design of food packaging.
The efficacy design of food packaging is mainly manifested in the following aspects:
- Protection performance design. Including moisture-proof, mildew-proof, moth-proof, shock-proof, leak-proof, shatter-proof, anti-extrusion, etc.;
- Convenient performance design. Including to facilitate store display and sales, and convenient for customers to carry, use, etc.;
- Sales performance design. Without the introduction or demonstration of personnel, the customer can understand the product only by the “self-introduction” of the picture and text on the packaging screen, and then decide to purchase.
The design of packaging patterns requires simple lines, color blocks and reasonable colors to impress consumers.
5. Taboo on packaging.
Different countries and regions have different customs and values.
Therefore, they have their own favorite and taboo patterns.
Only by adapting to the packaging of these products can we win the recognition of the local market.
Packaging design taboos can be divided into characters, animals, plants and graphics taboos.
This shows that food packaging is closely related to food sales.
Choosing a suitable printing partner is very important for food brand packaging design.
Hope all of the above are helpful to you.
If you have any questions, please contact us and leave me a message.
